Client Retention

You may know that some clients are more challenging than others. With that said, every client is unique and adds definition to each and every haircut. The challenge is to handle these situations professionally. Sometimes you can’t resolve the problem in one sitting.

When a client arrives to your salon/shop always remember to keep them comfortable and greet them with a smile, good morning, good afternoon, etc. This sets a good portion of the tone for the rest of their experience and visit in the chair. Letting them know you are aware of their presence is a great way for them to sit back and know that you are taking the next step to accommodate them as quickly as possible. If you have a receptionist or host at your salon/shop they can also offer a beverage or any other amnesties you may provide to your clients.

Once you have your client in the chair make sure you are ready to commit to this person 150% while they are in your chair. You can start with making sure they have everything they need to get started. For example, you can ask if they need to utilize the bathroom or if they need a drink or even if you need to hang up their coat or hat. Make sure your client is comfortable and ready to discuss what they want to do.

Having the client in your chair is now an opportunity for you to ask how they have been since the last visit or how the previous hair style worked or didn’t work for them. What products have they been using and what they would like to see different. Once you have established a focal point in what they want to perceive in their hair style you can go on with the next step.

Make sure you have an exact execution plan when tackling the hair style your client has asked you to perform. As you begin to service your client let them know what you are doing and how you’re going make them look great. Let your client know that you are going to get them closer to their goal every time they sit in your chair by allowing you to work on what they envision.

After you have met your client’s goal, make sure you walk them through what you have done. Educate your client and let them know what product they need to maintain their hair style and how important it is to care for their hair. Show them the difference from when they first walked in and how you have improved the way they look. Follow up with a positive remark and how they should book their next appointment to maintain the look you have achieved for them.

Keep in mind that keeping a client happy is not an easy task and that as professional we have to give our clients positive input at all times. Remember that once you have a happy client he or she will keep returning again and again.

ASCB’s Organic Pre-Shave Oil

ASCB’s Organic Pre-Shave Oil

Stop irritating your cheeks and neck! Here we have our organic blend pre-shave oil that harmonizes with your razor. If you have sensitive skin or just hard to get hair stubs, then your going to love this oil.

Our organic blend is made of organic safflower oil, organic castor oil, grape seed oil and vitamin E. Apply a small drop into the palm of your hand and massage into your neck and face. Applying the oil firmly in a circular motion will warm up your pores and allow for a much smoother shave.

Once you apply the oil, follow with a hot lather or shave cream of your choice. If possible run hot water on your razor to heat up the blade for an even tighter shave. Achieving a baby faced chin is no longer a challenge when using pre-shave oil.

After your face has achieved a dramatic exfoliating experience you can splash some after shave on your face and neck. Finally apply a cold towel to close your pores and seal in the moisture. If you don’t have a cold towel lying around, try ice cubes in your water bowl and splash some on your face.

Click on this link AMERICAN SHAVE to check out some products that we use at our shop, enjoy!

Behind the Blade

Have you heard of "Behind the Blade"? BTB is a web series brought to you by American Shave Classic Barber(ASCB). In these short videos we show the viewer what it takes to cater to all types of clients. Our clients range from bikers, DJ's to local small business owners that take pride in their appearance.

Take for example episode one. This episode features "Lily" who is a local DJ in the New Jersey/New York area. She comes to American Shave to perfect a Faux-Hawk that Manny the barber/owner of ASCB meticulously executes. She enjoys the comfort and relaxation she gets when she's in the chair. Her style is not only unique but it defines her self-being. Lily loves playing in front of a crowd and showing off her attitude without saying a word!

If you haven't seen any of these episodes, your missing a lot of good stuff. Stay tuned for more episodes coming in the near future! Here's the link Behind The Blade

Stephen "TheSalonGuy" announces his official groomer for the red carpet!

Stephen "The Salon Guy" doesn't only know salons, he also is a professional hair stylist. Stephen is also an educator for the beauty industries heavy hitter Paul Mitchell. Find out what celebrity icons he has interviewed and learn beauty tips from many top-notch professionals. Also catch up with many red carpet discussions by Jerseylicious, Anthony Lombardi, Nick Arrojo, Colin Caruso, Takashi Kitamura and more.

Watch and find out why Stephen "The Salon Guy" looks a bit sharper these days and who his official groomer is for all of his red carpet appearances.

Also stay tuned for more info on his new web series "In The Chair", where Stephen displays how to revive your salon experience and forget about those horrible past situations.

TheSalonGuy August 2011 updates. from TheSalonGuy on Vimeo.

Behind the Blade - Episode 8 featuring Chaz & Chef

American Shave's own Chaz is this month's showcase. From an early beginning Chaz has shown and proved his love for barbering. He has a talent that is not hard to see and embraced by many. In this episode Chaz gets Chef, a NJ nightclub promoter, ready for the night life. See how Chef sits back and lets Chaz take control of an ultimate hair journey into style.

Behind the Blade - Episode 7 featuring Joel & Dave "Bam Bam" Pignator

Behind the Blade episode 7 Features Joel and Dave "Bam Bam" Pignator. In this epsidoe, Joel proves that he has what it takes as a barber. Joel has been cutting Dave's hair since their high school days. Keeping up with the hair trends is not easy, but seven years in the business proves why reapeat clients stay happy.

Dave is a former professional body builder. He trains and coach's MMA professional and up and coming fighters. Dave states, "Training is a lot harder than fighting in the octagon", while he showcases his moves and how to stay focused. The rough fighting and training takes a toll on the body, but the love for his passion keeps his focus in plain view.

It's your choice, make an appointment for a haircut with Joel or call up Dave and start training today for your future fight!

You can call Dave at 908-370-1029 or e-mail him at DPig1029@hotmail.com

Behind the Blade Episode 6 featuring: Ralph & John

When Ralph's appointment cancels last minute, he has no choice but to pick one of our own BTB producers to fill in the slot.

Ralph begins by trying different styles with John. He try's to execute the perfect style but John has something else in mind. John takes a journey into the world of hair and beard profiles until he lands on the look he invisioned.

This episode is a small twist on what we normally feature. Stay tuned for new episodes every 15th of the month!